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2011 Corporate Social Responsibility Report


MarketingIt is Lexmark’s policy to avoid any misstatement of fact or misleading impression in any of its advertising, literature, exhibits or other public statements. We insist that all statements made in support of our products and services are true statements that can be supported to the satisfaction of a reasonable person. In addition, any omission of fact, wrongful emphasis or use of illustrative material that would tend to mislead a reader, listener or viewer is to be avoided. No claim, comparison or other statement of fact should be included in a message without having sufficient evidence to support it. It is the joint responsibility of the Corporate Communications Department representative preparing the message and the person in the business area responsible for the product or service involved to see that all facts are true and properly supported. Lexmark also sells no products which are banned in any markets. Lexmark reviews its compliance with these standards annually.

Lexmark had no incidents of non-compliance with regulations and voluntary codes concerning marketing communications in 2011.