Your shelf-edge signs and labels are small in size, but quite impactful: When your shoppers are in your stores, considering your products, they’re looking at your signs to help make the decision.
Turn browsing shoppers into buyers with the Lexmark Print and Digital Signage solution. For more than 25 years, we’ve been helping retailers lift sales and cut costs with a system that delivers great-looking and accurate signs with less effort.
The shelf edge is valuable real estate. It’s where most of your shoppers go to find price and product information. Take advantage of that moment with compelling signs that support your brand and help your shoppers find what they need faster. Include price, product information, images, promotional messaging, recommendations and more. That way, they won’t have to look anywhere but to you to find the information they need.
Every product in every one of your stores needs a sign. That’s a big job. But it’s not your biggest. Automated and streamlined processes help ensure that pricing and product updates can happen quickly and seamlessly so you can stay competitive within your market.
With our solution, you don’t have to choose just one way to handle your signage. You can decide how, when and where to publish based on your needs. Print in the store on a laser printer, in the store aisle from a handheld device and from a central print facility. It’s your call.
From the same system, you can also accommodate both print and digital signage. Whether print or digital, produced centrally or locally, the same underlying business rules, data and templates are used.
Our print and digital signage solution is designed to handle all aspects of the signage process—from design and distribution to management and measurement. With our industry-leading suite of signage tools, the Publishing Platform for Retail, connect with your customers at the shelf edge and turn browsing shoppers into buyers.