The end of the retail aisle, the "endcap", is a valuable location for highlighting products and promotions. In a typical grocery store, endcaps account for up to 30% of sales, according to Inside the Mind of the Shopper: The Science of Retailing by Dr. Herb Sorensen, Ph.D.
But, keeping endcap promotions fresh can be a challenge: Letter kits are expensive and tedious, creating print designs are time consuming, there's little flexibility for localizing promotions and delayed shipments can impact execution.
The Lexmark Digital Endcap solution unites software, hardware and services to deliver an affordable and effective approach to endcap promotions and strategies. Using large-format digital displays, you can simplify the design and implementation logistics and solve many of the challenges associated with printed endcap signs, including localizing content and correcting errors on the fly.
Eliminate the need to create and produce printed materials. Our solution integrates with your product data library so you can create endcap displays—as needed—with content that’s already in your system and publish them to digital displays right away.
With a simplified process for executing endcap promotions at the store level, you can promote what you want, how you want, when you want. Publish retail signs that cross-sell, upsell and pair products on displays that are highly visible to your shoppers.
Eliminate the hard costs of shipping while gaining the flexibility to have the right sign available when it’s needed and the agility to alter promotions whenever you want. Put your stores in control based on the inventory on hand: Promote perishable items and update promotions for out-of-stock items, as needed.
Send sign content from headquarters, update information in the retail store office or change details from the floor using a mobile device. Need to localize product information and pricing for a particular store? No problem. You decide how and when sign content is created, published and updated.
Choose between multiple templates for different kinds of promotions. Want to cross-sell or promote a package deal? Easily promote more than one product on your endcaps by using the handheld scanner to select the sign template that accommodates the type of promotion you need.
Our system integrates with product and pricing databases to populate signs using the most current data available. Not only is design production eliminated, but sign content is always accurate and in sync with your registers.
In many stores, endcap signs are placed above the reach of your employees. That means when it’s time for a change, there’s usually a ladder involved. With our solution, associates can make changes using the handheld application with two feet on the ground.
With the Lexmark Digital Endcap solution, you can focus on retailing and leave the software, hardware and services to us.