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Contact : Jeanne Talbot

Lexmark International, Inc. (NYSE: LXK) today unveiled the Lexmark C510 , a laser printer that offers brilliant color at a price any business can afford.

While the Lexmark C510 is built for serious business, with a base price of $699 it’s affordable for small workgroups in enterprises and small- and medium-size businesses (SMBs). The Lexmark C510 is the latest addition to a powerful lineup of color lasers that includes the high-speed Lexmark C752L, the award-winning Lexmark C752 – which can easily be upgraded to a multifunction product (MFP) – and the wide-format Lexmark C912.

The Lexmark C510 is a hard-working printer with impressive reliability that will deliver powerful performance, superior print quality and extensive networking capability. That means you’ll spend less time clearing paper jams, changing toner cartridges, or calling the IT desk for help.

“While the use of color in business documents has grown steadily, really robust business printers were often priced out of the reach of small workgroups and SMBs,” said Paul Rooke, Lexmark executive vice president and president of its Printing Solutions and Services Division. “We’ve advanced the business printing landscape with the introduction of the Lexmark C510, which gives customers an easy-to-use laser that provides business-class color at an affordable price.”

Powerful Performance and Superior Print Quality
Powered by a 500 MHz processor and 64MB of memory, the Lexmark C510 can churn out up to 30 pages per minute (ppm) in monochrome and 8 ppm in color. And those pages come with 2400 Image Quality resolution for crisp and vibrant results every time.

In a recent report, QualityLogic Inc., one of the industry's leading benchmarkers, said the Lexmark C510n  was significantly faster than single pass color lasers that were tested using Postscript, the preferred datastream for color printing. The Lexmark C510n was 25 percent faster than the Okidata 5300n and 49 percent faster than Hewlett-Packard's recently announced Color LaserJet 3500n.

Against multipass technology products on the market, the Lexmark C510n blew away the competition. The Lexmark C510n was 42 percent faster than the Konica Minolta magicolor 2300DL and 86 percent faster than H-P's Color LaserJet 2500n.

“Lexmark's C510n consistently measured faster print times than each of the four competitors,” QualityLogic said.

The Lexmark C510 also supports Lexmark’s advanced software solutions, expandable memory and paper-handling options, and has an easy to use interface. All at a price that makes the Lexmark C510 a viable alternative to mono laser printers.

Money-Saving Features
The C510 also comes with advanced tools to help manage color printing costs, a significant consideration for both enterprises and SMBs. With Lexmark’s Color Care technologies, customers can monitor color use or make color printing available to only authorized users. All options that can result in dramatic cost savings. And it does all this with a footprint that’s 20 percent smaller than its predecessor.

Other features of the Lexmark C510 include a 35,000-page maximum duty cycle per month, a one-year on-site warranty, and a 780-sheet maximum paper capacity. High-yield cartridges (6,600 pages color, 10,000 pages mono) that increase productivity by reducing user interventions are also available for the Lexmark C510.

Different Models for Different Needs
The C510n, priced at $999, features a memory upgrade to 128MB from 64MB and an internal Ethernet network card, while the C510dtn adds a duplexer for two-sided printing and an additional 530-sheet paper tray.

“The C510 family of printers is truly revolutionary,” said Rooke. “It opens up a whole new world of durability and functionality for our customers at a more affordable price. It really is a game-changing product that will set the standard for our business customers and our competition.”

The Lexmark C510 will be available in mid-March. More information about the products can be found at www.lexmark.com/us/solutions/business/. For a full listing of authorized Lexmark solution providers, visit www.lexmark.com/us/products/catalog .

About Lexmark
Lexmark International, Inc. is a leading developer, manufacturer and supplier of printing solutions -- including laser and inkjet printers, multifunction products, associated supplies and services -- for offices and homes in more than 150 countries. Founded in 1991, Lexmark reported approximately $4.8 billion in revenue in 2003, and can be found on the Internet at www.lexmark.com.

Prices are estimated street prices in U.S. dollars. Lexmark and Lexmark with the diamond design are trademarks of Lexmark International, Inc., registered in the U.S. and/or other countries. All other trademarks are the property of their respective holders.

QualityLogic test report can be found at www.lexmark.com/US/solutions/business/pmm/print/qualitylogic.html .