News Releases |
| Xyron and Lexmark announce industry's first handheld printer | ||
| --New handheld printer targets craft and do-it-yourself markets-- | ||
| SCOTTSDALE, Ariz. and LEXINGTON, Ky., - 10/10/2005 | ||
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Xyron Contact: Amy Romano Xyron, a division of Esselte Corporation, and Lexmark International, Inc., today announced the industry’s first handheld printer for the creative market. The result of the new product development partnership, the Xyron® Design Runner™, is a first-of-its-kind handheld printer that bridges the gap between digital and traditional crafting. “Xyron and Lexmark are committed to bringing innovative products to the consumer market,” stated Xyron’s president Chuck Ensign. “Together, we have developed a truly revolutionary product that will change the way creative consumers add decorative accents to craft and home décor projects.” Using Lexmark print technology, this cordless, portable printer fits in the palm of a hand, giving consumers the ability to print directly on a variety of materials. With just the touch of a button it is now easier than ever before to print custom designs on fabric, wood, polymer clay, wallpaper and other surfaces. Consumers no longer need to purchase special printer adapters for odd-sized papers or use multi-step heat-based image transfer processes. The Xyron® Design Runner™ also features a LCD display with a built-in guidance system for easy and accurate design selection and alignment. “Lexmark continues to develop technology that makes it easier to print in the home,” said Najib Bahous, Lexmark vice president and president of its Consumer Printer Division. “The Xyron® Design Runner™, using Lexmark technology, is another example of how Lexmark continues to provide cost-effective products that are easy to use and readily accessible to consumers.” Pricing and availability Optional features
All of the Design Runner™ Design Discs have a suggested retail price of $29.99; ink cartridges have a suggested retail price of $39.99. The Xyron Design Runner will debut at booth #1201 at the 2005 Memory Trends Trade Show in Las Vegas, Nevada, October 10-12, 2005. About Xyron For more information about Xyron, visit www.xyron.com. About Lexmark Note to editors: To speak with representatives of Xyron or Lexmark or to request high resolution images or product samples of the new Xyron® Design Runner™ please contact Amy Romano at 480-607-6333. ### Design Runner is a trademark of Xyron, an Esselte company. Xyron and the Xyron logo are registered trademarks of Xyron, an Esselte company. Lexmark and Lexmark with the diamond design are trademarks of Lexmark International, Inc., registered in the U.S. and/or other countries. |
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