News Releases |
| File, Print, Frustration: Lexmark survey says Web has great info but it’s a pain to get it ‘to go’ | ||
| LEXINGTON, Ky. - 06/29/2006 | ||
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Americans increasingly rely on the Web as a key source of news and information, but printing from the Web is an exercise in frustration, according to a survey sponsored by Lexmark International, Inc. (NYSE: LXK). The survey reveals that while people are accustomed to turning to the digital world for a wealth of information they still want to transfer some of that information to paper. What People Print: Survey Highlights • When it comes to getting their news in hardcopy form, there's good news for newspapers -- for now. Seventy-seven percent of respondents say they still would rather read a newspaper than download news pages from the Internet. The preference for downloading and printing news from the Internet increases markedly among younger generations. Of respondents in the 18 to 34 age bracket, 28 percent prefer printing their news from the Web, compared with 13 percent of respondents aged 55 and above. • There are no generation gaps among women when it comes to choosing America's "most printable" actor. George Clooney collected almost three times as many votes as runner-up Brad Pitt. Even among women aged 18-34, a bevy of Hollywood ‘It’ boys like Jake Gyllenhaal, Matthew Fox and Terence Howard (each received 2 to 3 percent of the vote), posed no competition to Clooney’s classic looks. • For the most part, Americans are practical about Web printing. The most common reasons they cite for printing hard copies of electronic documents are for step-by-step instructions or directions (55%), for personal records (46%) and out of fear of losing the electronic copy (36%). Lexmark Toolbar Solves Web Woes Among the reasons survey respondents said they are often frustrated when they print from the Web: • Lengthy advertisements are printed To alleviate the frustration of printing from the Web, Lexmark has developed the Lexmark Web Toolbar*. The toolbar makes it quick and easy for users to print what they need from the Web. With a few simple clicks, users can: • Print text only, eliminating ads and other unwanted images Instead of wasting supplies and time, Lexmark users can download the Lexmark Web Toolbar for free from toolbar.lexmark.com. About Lexmark *The Lexmark Web Toolbar was designed for use with Internet Explorer version 5.5 or later. For more information on system requirements, see toolbar.lexmark.com. The toolbar’s functionalty, capabilities and features may be limited by the capabilities of the user’s specific printer. Lexmark and Lexmark with diamond design are trademarks of Lexmark International, Inc., registered in the U.S. and/or other countries. All other trademarks are the property of their respective owners.
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