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SINGAPORE, 27 June 2007 - Research commissioned by Lexmark International, Inc. (NYSE: LXK) and carried out by global pollster Ipsos shows differences among respondents in 18 countries regarding their tendencies to work at home. The online survey conducted by Ipsos comprised 9,000 tech-savvy home computer users.
Ninety percent of respondents said they believe wireless networks will be important to everyday life in their homes over the next five years. Forty percent of respondents said they have already installed wireless networks in their homes and said they use their wireless networks to connect numerous devices and to support a broad range of activities.
Of those with wireless networks at home, 47 percent of respondents worldwide said that the technology enables them to perform work-related activities in the home. Responses by country varied (differences of 5 percent or more are statistically significant):
• Poland, 76 percent
• Mexico, 72 percent1
• South Africa, 63 percent1
• Austria, 62 percent
• Denmark, 60 percent
• United States, 60 percent
• Germany, 51 percent
• Canada, 50 percent
• Australia, 50 percent
• Brazil, 49 percent1
• U.K., 45 percent
• Netherlands, 45 percent
• Spain, 44 percent
• Switzerland, 41 percent
• Belgium, 28 percent
• Italy, 14 percent
• Japan, 14 percent
• France, 9 percent
“Harnessing the full productivity of your wireless home network requires that you be able to print wirelessly as well. That’s where Lexmark comes in. Our new line of wireless inkjet printers will take the pain out of wireless printing by making it easy and affordable,” said Najib Bahous, Lexmark vice president and president of its Consumer Printer Division.
Until now, consumers have been slow to embrace wireless printing because of the high price of the wireless printers in the market and the complexity involved in their installation and use.
With the introduction of its 2007 inkjet product line, Lexmark will offer the broadest, most affordable range of wireless printers in the market. Pricing starts at $1292.
Wireless printing enables users to print with the same freedom and mobility they enjoy when working on a wireless laptop computer. Users can place the printer anywhere in the home covered by their wireless networks. In addition, multiple computer users can enjoy the added convenience of sharing the same wireless printer, eliminating the need for multiple devices.
Methodology
Ipsos conducted the online survey of its panelists Feb. 16-24, 2007. The survey included 500 respondents in each of 18 countries for a total of 9,000 respondents. Panelists in Mexico, South Africa and Brazil were from the countries’ main cities. Respondents were demographically aligned to match the demographics of home computer owners in each of the countries. Each country was given an equal weight in worldwide results. The survey has a 95 percent confidence level + 5 percent.
About Lexmark
Lexmark International, Inc. (NYSE: LXK) provides businesses and consumers in more than 150 countries with a broad range of printing and imaging products, solutions and services that help them to be more productive. In 2006, Lexmark reported US$5.1 billion in revenue. Learn how Lexmark can help you get more done at www.lexmark.com.
Lexmark and Lexmark with diamond design are trademarks of Lexmark International, Inc., registered in the U.S. and/or other countries. All other trademarks are the property of their respective owners.
1 Panelists in Mexico, South Africa and Brazil are from the countries’ main cities.
2 All prices are estimated street prices in Singapore dollars – actual prices may vary.
Lexmark and Lexmark with diamond design are trademarks of Lexmark International, Inc., registered in the U.S. and/or other countries. All other trademarks are the property of their respective owners.
All prices, features, specifications and capabilities are subject to change without notice.
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