Attract and react with professional signage you print in-house
Meeting aggressive sales goals requires an equally aggressive merchandising strategy. An eye-catching sign well placed, is key to fulfilling that strategy.
Many retailers still rely on preprinted signage shipped to their stores for seasonal campaigns and special promotions. Unfortunately, 40 percent to 70 percent of those preprinted signs never arrive on time, resulting in lost sales.
Lexmark increases your response to customer buying trends by giving you the capability of printing popular signage formats in house. Lexmark color laser technology is fast and flexible, giving you the performance and tools you need to create professional-quality signage on your own, eliminating the expense of wasted or unused preprinted signage.
For larger retail operators, having on-demand printing capability in your remote locations can also enhance your efforts to build a consistent brand identity company wide. With Lexmark’s print-on-demand color solution for signage, you can send point-of-purchase files electronically to each location, ensuring that only approved signage is displayed and always on time.
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