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Lexmark is in the distributed output business, a market which is growing and presents attractive growth opportunities. Lexmark has unique strengths in this market and we continue to strengthen our competitive position through strategic investments to pursue these growth opportunities.
Market trends driving long-term growth in distributed printing include:
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Continuing improvement in price/performance points;
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Continued convergence in technology between printers, scanners, copiers and fax machines into single, integrated all-in-one devices;
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Advancements in digital photography driving the opportunity to print digital images on distributed output devices;
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Increased adoption of colour output in business; and
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Advancements in electronic movement of information, driving more pages to be printed by end users when and where it is convenient to do so.
As a result of these market trends, Lexmark has growth opportunities in monochrome laser printers, colour lasers, MFPs, photo printers, and inkjet all-in-ones.
Making our Mark
Lexmark’s overall strategy to take advantage of its growth opportunities is three fold:
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Expand our product segments;
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Expand penetration in market segments; and,
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Further develop brand awareness and brand positioning.
We believe we have unique competitive strengths that support our growth:
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Lexmark is the only major player in the industry which is exclusively focused on distributed output;
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Our vertical integration in technology, which historically has allowed us to drive cost and price performance; and,
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Our large account industry teams and retail-centric consumer teams, which drive customer responsiveness and flexibility.
Combining customer insight with innovative technology to create solutions that make it easy to get things done
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