Sydney, Australia. March 31, 2020 – Lexmark, a global imaging solutions leader, announced today the launch of its Cloud Print Management (CPM) offering to channel partners in Australia and New Zealand. CPM will enable channel partners to provide an enhanced printing experience to end customers, helping them to eliminate costly infrastructure, simplify processes, and improve security.
The release of CPM for channel partners in Australia and New Zealand, follows its successful launch to enterprise customers across both markets in 2019. With Lexmark CPM, resellers will be equipped to further support their clients’ migration to the cloud for a broad range of business processes.
“Today, we see an increasing demand from companies to move all aspects about print to the cloud in order to optimise resources, reduce on-premise infrastructure, and improve privacy and security of print documents. Lexmark CPM is our latest offering in response to this demand,” said Stephen Dubois, Lexmark Sales General Manager for Australia and New Zealand.
“With Lexmark CPM, channel partners can now provide higher levels of service that can help them to increase profits over time, as it allows customer conversations beyond the initial point of sale. Lexmark's cloud-based design is also simple to deploy and easy to use, which makes the migration to the cloud a seamless experience for partners and their customers,” he added.
A better way to manage print output
With CPM, instead of users sending documents through a print server to a designated print device— where the pages sit out in public view until they are retrieved—they are transferred to the Cloud, where they are held until a user logs in or swipes their badge (authenticates) at the printer.
Secure print release: Companies can save on printing costs, secure confidential information, and give their employees the convenience of output from any enabled device without installing print servers in every location. With Lexmark CPM, companies can also eliminate unclaimed documents sitting at printers, give users more output options and scale the system as the business grows and changes.
Mobile print: In addition to full support for printing from Mac, Windows and Chromebook devices, Lexmark CPM enables printing for mobile users too. Whether they initiate print jobs from an iPhone®, iPad®, or Android™ smartphone or tablet, mobile users can release their documents at any Lexmark device in their organisations, whenever and wherever companies allow them access.
Analytics: With Lexmark CPM, channel partners can now offer their clients real time analytics to help them track all printing, copying and scanning across the enterprise. Thanks to this feature, Lexmark partners can provide today an ongoing service to help their clients improve decision‑making whilst elevating their roles as true IT partners.
The opportunity for channel partners
When combined with other managed offers, channel partners in Australia and New Zealand can now leverage Lexmark CPM to dramatically improve service levels. Offering simple per-device, per month pricing provides customers financing flexibility and simplifies selling, while real-time analytics provide insights that help customers understand and improve end user behaviour
“Lexmark CPM is a good fit for customers of all types. However, for channel partners, a good starting point are existing customers who are already using cloud platforms such as Office 365 or Google Drive, as they are already comfortable discussing the migration of processes to the cloud” said Mr Dubois.
Lexmark enables partners to offer a complete platform of cloud services including Cloud Connector, Cloud Fleet Management and Cloud Print Management. Combined, Lexmark Cloud Services give partners a highly efficient, cost-effective platform, available through an easy-to-use portal.
Lexmark creates innovative imaging solutions and technologies that help customers worldwide print, secure and manage information with ease, efficiency and unmatched value.
Lexmark and the Lexmark logo are trademarks of Lexmark International, Inc., registered in the U.S. and/or other countries. All other trademarks are the property of their respective owners.
*IDC Market Perspective: Lexmark Makes Bold Move to Shift the Print Acquisition Model and Launches Cloud Print Infrastructure Offering, 2019. #US45105819.