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Lexmark connects with its channel through a new partner program

The “Connect Partner Program” launched to support the current and future needs of the reseller community and its customers

02 march 2016, DIEGEM

  •  Lexmark is launching its new Connect Partner Program to meet the changing needs of its channel partners and address the shifting dynamics of the market. This new program is designed to support partners selling to customers who are increasingly looking to adopt a holistic, end-to-end approach to their data and document management, beyond just printing.
  • The new Connect Partner Program provides partners with a unified program framework that is designed to enrich partner offerings to their customers by connecting them to Lexmark´s expertise in providing hardware, supplies, break-fix service, managed print services and software solutions.
  • By joining the new program, Lexmark’s channel partners can access in-depth knowledge of the market and technology leadership to provide their customers with informed recommendations on hardware, solutions and services. This will allow them to differentiate themselves and capitalize on the opportunities of this fast-changing market.
  • Channel partners participating in Lexmark’s Connect Partner Program will get access to a wide range of benefits enabling them to deliver differentiated value, enhancing their ability to win new customers while expanding their share of wallet within existing ones. 
  • The Lexmark Connect Partner Program features enhanced training and marketing support, adding more value to partners’ offerings, which in turn drives profitability for their business. Lexmark has consolidated its current channel programs with the Connect Partner Program, which packages up these features and benefits into a simple-to-use global framework.
  • Channel partners joining Lexmark’s Connect Partner Program will immediately benefit through access to the online information resource, PartnerNet, as well as to a partner-specific training portal and a completely revised set of sales and marketing tools.
  • Enrollment in the new Lexmark Connect Partner Program is available now for qualifying partners. To find out more about the Lexmark Connect Partner Program, please contact your Lexmark sales representative or visit partnernet.lexmark.com

Supporting Quotes:

“By offering our channel partners a specifically tailored combination of technology knowledge, industry expertise and customer engagement tools, the new Lexmark Connect Partner Program is truly ‘opening up the possibilities’ by empowering our resellers to transform their businesses. We have designed this new program from the ground up to provide a framework that supports our partners as they adapt to a fast-evolving market. Joining the program will also allow our partners to better connect with the current and future document output and management needs of businesses in an era of digital transformation.” – Steven Burford, General Manager Benelux from Lexmark.

About Lexmark

Lexmark (NYSE: LXK) creates enterprise software, hardware and services that remove the inefficiencies of information silos and disconnected processes, connecting people to the information they need at the moment they need it. Open the possibilities at www.Lexmark.be.

Lexmark, the Lexmark logo and Open the possibilities are trademarks of Lexmark International, Inc., registered in the US and/or other countries. All other trademarks are the property of their respective owners.

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