Job Title:

Marketing Mgr 2

Business Area:

Marketing & Communications

Location:

Maidenhead, GBR GBR

Job ID:

142253

Marketing Mgr 2

JOB TITLE:

Northern Europe field marketing manager (2050F2)

SERVICE UNIT:

EMEA Commercial Org

REPORTS TO:

Head of Field Marketing EMEA

 

JOB FUNCTION


Field Marketing is responsible for the elaboration and execution of Field Marketing initiatives in a specific country or region. The Field Marketing Manager for Northern Europe will work cross-functionally with EMEA Marketing, Subregion and local Sales Leadership to plan and carry out marketing activities that align to the global marketing & sales priorities, that are designed to grow, expand and protect our business activity with end-customers and partners.

The role reports directly into the Head of Field Marketing EMEA and manages a team of country field marketing individual contributors. Countries part of Northern Region are: UK & Ireland, Netherlands and Belgium, Sweden, Norway, Denmark and Finland, Central Europe (Poland, Czechia, Slovakia, Hungary), South Africa, Turkey, Russia and Baltics.

 

Key responsibilities include:

 

  • Key marketing contact point for the Subregion Sales Leader.
  • Building and delivering detailed quarterly marketing plans in alignment with Global and EMEA sales strategy, with clear objectives, KPIs and measures of success. Field Marketing initiatives include but are not limited to: virtual and F2F events, demand campaigns, offering launch, channel specific activities, external and internal communication.
  • Maintaining open and active communication paths to sales managers and their teams to ensure assigned projects are meeting goals and expectations.
  • Maintaining positive and productive working relationships with vendors, related to achieving necessary job duties on time and with the utmost attention for detail and excellence (communicating expectations, RFPs, reviewing proposals, negotiating agreements, etc).
  • Tracking the defined KPIs for marketing initiatives, providing detailed monthly reporting and analysis to management on a regular cadence.
  • Monitoring field marketing programs regularly to evaluate the efficiency and effectiveness.
  • Managing the Field Marketing budget for the given region, tracking all expenses in an organized fashion.
  • Being an active member of the UK Senior Management Team and participate/present at monthly management meetings.

 

EDUCATION & EXPERIENCE

  • College degree graduate, preferably in Marketing or Business Management – or other appropriate qualifications
  • Minimum 5 years of working experience in a similar position
  • Proven ability in a marketing management position, in a B2B environment
  • Business acumen & commercial awareness
  • Excellent communication skills in English, any additional European language is a plus

 

 

SKILLS

  • Excellent interpersonal and communications skills, with a strong customer focus
  • Strong organizational, analytical and time management skills, with excellent attention to detail.
  • Personal drive and the ability to be a self-starter.
  • Flexible, resilient under pressure and decisive, with a proven track record of delivering results to a high standard within tight deadlines.
  • Trust-worthy & team player, able to work with contacts and colleagues at all levels
  • Excellent analytical and problem-solving skills.

 

 

LOCATION

  • Maidenhead, UK.