The end of the retail aisle, the "endcap", is a valuable location for highlighting products and promotions. In a typical grocery store, endcaps account for up to 30% of sales, according to Inside the Mind of the Shopper: The Science of Retailing by Dr. Herb Sorensen, Ph.D.
But, keeping endcap promotions fresh can be a challenge. Letter kits are expensive, tedious and limited, and creating print designs are time consuming. With central production, there's little flexibility for localising promotions and can impact execution if shipments are delayed or if there's an error.
The Lexmark Digital Endcap solution unites software, hardware and services to deliver an affordable and effective approach to endcap promotions and strategies. Using large-format digital displays, you can simplify the logistics behind endcap promotions and solve many of the challenges associated with printed endcap signs, including localising content and correcting errors on the fly.
The Lexmark Digital Endcap solution is fully managed solution. That way, you can focus on retailing and leave the software, hardware and services to us.
The Lexmark Digital Endcap solution comes from the same team that brought you the Lexmark Print and Digital Signage solution, the industry-leading software for retail signage. We provide one platform for digital signs of all sizes and for printing in stores, in store aisles and at a central print provider. Our Publishing Platform for Retail came from AccessVia and has been in use in retail stores for more than 25 years in more than 55 countries, 25 languages and 60,000 stores worldwide.
To learn more about Lexmark's solutions, contact us today.
Watch to learn more about our digital endcap solution from Lexmark VP and GM of Global Industry Retail, Tim Rowland.
Learn more about our digital endcap solution and how it can save you time and money while lifting sales with great-looking endcap promotions.
InContext Magazine: Retail TouchPoints' top 5 reasons to integrate digital signage
Read the Retail TouchPoint report on digital signs to find out more about the advantages of a digital signage strategy in your stores.
Find out how to maximise efficiency and get better signs throughout your stores by combining our digital endcap solution with our print and digital signage solution.