The Hardware Messaging Strategist is responsible for the strategic marketing messaging of hardware products. This role collaborates with stakeholders to develop the messaging strategy and enable the execution of marketing deliverables for the entire Lexmark hardware portfolio. The primary responsibility is to develop the messaging strategy for audience-centric content across multiple communication channels – specifically marketing collateral for sales enablement, web and campaigns – in alignment with corporate strategy. This role synthesizes highly technical detail — working closely with R&D, product marketing and other functional areas — and transforms it into a messaging and content strategy that will ultimately compel a buyer to choose Lexmark for their printer and MFP needs. Market research is leveraged to understand the competitive landscape, market trends, and customer challenges and motivations.
Ideal candidates must have a customer-facing mentality and understand Lexmark’s hardware portfolio and its highly technical details. They must have experience working in cross-functional teams that include R&D and product subject matter experts as well as customer-facing roles, effectively creating a bridge between technical detail and marketing collateral. Comfort with technology is a must.
Additionally, this role actively engages with colleagues around the globe to understand and adapt content for local market needs, providing an outstanding opportunity to work with a diverse and dynamic team of professionals around the world.
You may send your application to firstname.lastname@example.org.