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Job Title:

Software Product Marketing Manager

Business Area:

Marketing & Communications


Lexington, KY USA

Job ID:


Software Product Marketing Manager

The Software Product Marketing Manager role (SPMM) will be responsible for development, profitability and customer satisfaction for one or more products aligned with Lexmark’s strategy of delivering end-to-end, enterprise class software solutions that focus on Lexmark’s key technology areas.  This position is directly focused on device and document security.  Representing our Secure by Design messaging around device security from hardware and firmware and extending to our document security solutions with hard copy document security.

This includes maintaining the viability of current products and working closely with engineering and leadership in the creation of new products.  The SPMM will lead all aspects of the product life cycle including market analysis, product requirements, pricing, launch coordination and sales enablement.  The SPMM must possess a unique blend of business and technical savvy; a big-picture vision, the drive to make that vision a reality, and the ability to execute at the tactical level. He or she must understand both market requirements and the competition to find innovative solutions for customers.

The SPMM will communicate with all areas of the business. He or she will be the evangelists for his or her products. The SPMM will work with sales and key customers to create high-value products which are differentiating in the market. He or she will work closely with engineering to define user stories, with marketing to define the go-to-market strategy, with services on the implementation, and the solutions teams to understand the market and the practical application of products in the field.

Essential Functions, Duties and Responsibilities

  • Define the product vision and strategy to meet market and customer requirements.
  • Work closely with engineering in build/buy/partner analysis and direction for achieving the product vision.
  • Resolve competing priorities and drives acceptance and adoption of products.
  • Assure product aligns with the company strategy and goals.
  • Define the value proposition and positioning platform for the product line.
  • Drive the execution of all product lifecycle processes for the product line including product research, competitive analysis, planning, positioning, roadmap development, requirements development, product launch and end of life.
  • Specify business requirements for products by conducting visits to customers and prospects.
  • Responsible for ensuring customer satisfaction with the product.

Required Skills and Competencies

Customer focused and dedicated to meeting the expectations and requirements of both internal and external customers while balancing the priorities of the company and the product. 

Goal oriented and makes good decisions based upon a mixture of analysis, wisdom, experience, and judgment.  

Comfortable with all levels of management and able to communicate (both orally and written) a vision and present effectively to customers, the market, and executives. 

Analytical problem solver: able to understand interdependencies of business functions and impacts of decisions; and set priorities based on what is important. 

Strong leadership presence; provides thought leadership for the company and the product line. 


  • Required: BS/MS in Computer Science, Software Engineering, Mathematics, or similar  
  • Required: Strong marketing analytics combined with business, communications and information technology knowledge
  • Required: Strong writing skills are a must
  • Preferred: Must have experience taking software solutions to market for SMB and enterprise customers.
  • Preferred: Knowledge of imaging technology, mobility, security, enterprise solutions, and go to market processes
  • Preferred: Experience creating high impact software solution marketing tools, marketing collateral, industry position papers, web content and high visibility thought leadership articles
  • Preferred: Experience with Network, Product, and System design for enterprise customers
  • Preferred: CompTIA Security + and/or Network+ certification
  • Up to 20% travel is possible