IoT Content Strategist
Marketing & Communications
Lexington, KY USA
The IoT Content Strategist/Developer collaborates with stakeholders to develop a content strategey and create marketing deliverables to advance business development in the IoT Platform-as-a-Service market. The primary responsibility is to create content for use across multiple communication vehicles – sales enablement, web, campaigns, events, PR, and social media – in alignment with corporate strategy. This role is a synthesizer of ideas, working closely with R&D, product marketing, services marketing, and industry consultants to transform technical detail into compelling value propositions. Market research is leveraged to understand the competitive landscape, market trends, and customer challenges and motivations.
Ideal candidates must understand cloud, IoT, digital transformation and data analytics technology topics and have experience working in cross-functional teams that include subject matter experts, internal creative services teams and external agencies. Additionally, this role actively engages with colleagues across geographies to understand and adapt content for local market needs, providing an outstanding opportunity to work with a diverse and dynamic team of professionals around the globe.
Qualifications Desired in a Successful Candidate:
This role requires excellent critical thinking, project management and change management skills, along with the ability to influence without authority. The right candidate will be a creative, resourceful and strategic thinker with a passion for the creative marketing process.