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Associated Bank


Regional bank turns to Lexmark to consolidate and standardize its print environment while automating workflows and reducing costs.

Discover the: Challenge | Solution | Results

Associated Bank


Associated Banc-Corp, headquartered in Green Bay, Wisconsin, is one of the top 50 publicly traded U.S. bank holding companies and the parent of Associated Bank NA. Associated Bank offers a full range of financial products and services through more than 200 banking locations serving more than 100 communities throughout Wisconsin, Illinois, and Minnesota and providing commercial financial services in Indiana, Michigan, Missouri, Ohio, and Texas. Associated Bank has more than 4,700 employees serving approximately 1 million customers. In 2012, the company had total assets of $23 billion and a market capitalization of $2.2 billion.




Managed Print Services (MPS), Printers & Multifunction Devices


A corporate-wide assessment of Associated Bank’s printers, fax machines and scanners found more than 2,000 varieties of aging devices from a number of different vendors, with responsibility for the fleet divided between the company’s procurement and IT functions. Not all the devices were networked, and their capabilities beyond basic faxing, copying, and printing were going unused.

Lexmark’s on-site quarterly reviews help us understand our performance metrics and our internal customer needs. Lexmark takes the time to listen and hear the needs of its customers loud and clear.
Sanjay Senanayake Director of Infrastructure, Associated Bank

In addition, the bank opens thousands of accounts each month, requiring the use of more than 100 forms each time. The error rate resulting from manually processing such forms resulted in inefficiencies and backlogs.

Finally, there was no strategic planning related to output costs and opportunities, and potential regulatory and audit issues around documents needed addressing.


In 2009 , Associated Bank decided to consolidate and standardize its print environment across the company's 275 branches and multiple back-office operations.

Lexmark really stepped up, and that really helped in the early phases to get off on the right footing. It was very much a collaborative approach.
Sanjay Senanayake Director of Infrastructure, Associated Bank

First, the bank decided to standardize its print platform in order to better understand its print output and costs, gain cost efficiencies, better utilize device capabilities, and look at opportunities for process reengineering and increased automation. To do so, leadership also needed to bring together and build consensus among the various stakeholders at the bank that had responsibility for this infrastructure throughout a variety of company departments, including IT and procurement. A cross-functional project team composed of 10–15 people participated in the vendor review and decision process. After evaluating solutions from HP, Lexmark, and Ricoh, Lexmark and one other vendor were selected to provide a proof of concept.

Ultimately, Associated Bank selected Lexmark as its partner to consolidate its fleet of devices and develop more streamlined and efficient workflows. The deployment process included Lexmark providing test devices, site surveys, training and configuration of an automated process for managing toner.


In addition to streamlining Associated Bank’s fleet to improve device-to-headcount ratio, Lexmark was able to reduce the bank’s associated costs for energy, paper and toner.

Workflow was also improved, allowing branch colleagues to scan new account paperwork on an MFP where it is routed to the Lexmark Smart Document Capture System (LSDC). The documentation is immediately verified against the company’s core banking system while the customer is still in the branch, allowing retail personnel to confirm that a new account has been successfully opened or obtain additional information, if necessary.

A significant percentage of documents are now automatically identified and this percentage continues to grow, allowing the Account Contracts department to process documents entering their queue in less than a third of the time it took before. In addition, with the integration and auto-verification capabilities of LSDC, the Customer Information File (CIF) department has been able to save hundreds of hours each month on manually validating deposit documents.

The transition has also allowed the collection and compilation of fleet data, providing insights for continuous improvement. In addition, process improvements with Intelligent Branch Capture allowed seven classification and five QA FTEs to work on higher-level tasks.

Now, the bank is turning its attention to similar processes that could benefit from this type of technology, while leveraging the system’s capabilities to increase image capture, reduce print volumes and expand mobile printing capabilities.