Holland & Barrett deploy Lexmark’s Publishing Platform for Retail

• Lexmark announced today that Holland & Barrett, Europe’s leading retailer of vitamins, minerals and herbal supplements, has taken another step towards reaching its goal of continual business growth through the roll-out of Lexmark’s Publishing Platform for Retail across all its UK and Ireland stores.

• The Lexmark Publishing Platform for Retail enables all Holland & Barrett stores to print centrally generated store specific shelf signs based on availability of stock on hand, thus eliminating waste and reducing time spent sorting signs. Alongside this the new solution also automatically creates content for printed signs, electronic shelf labels and digital screens.

• Holland & Barrett now have an easy to use solution that can be accessed from the till point or back office PC and allows the store manager to pick and print their own signs from live and accurate data.

• Designed to create compelling signs and reduce costs, Lexmark’s industry leading solution streamlines the signage process for retailers by using a single system to create volumes of shelf-ready output for in-store sign printing. Additionally, the system can also be used for central print, electronic shelf labels and digital displays. Each of these output types is customised to fit the individual needs and requirements of each specific retail outlet.

Supporting Quotes

"The stores have seen a real improvement in the quality of information on their shelf edge labels with a clean and consistent look which makes it easier for customers to find what they are looking for. Store colleagues find the system easy to use and really like the ease with which they can create signs, print extra copies if required and now also receive a full colour promotional point of sale,” said Colin Field, Project Manager for Holland & Barret.

"The team have really enjoyed working with Holland & Barrett and would like to explore how else we can support the business with other in-store touch points as well as overseas markets by expanding the signage solution into Holland & Barret‘s European store network,” said David Jenkins, Director of Sales for Retail Signage Solutions at Lexmark.

Supporting Resources

• The Lexmark Publishing Platform for Retail

About Holland & Barrett

Holland & Barrett is Europe's leading retailer of vitamins, minerals and herbal supplements. Their stores are a familiar sight in almost every major city and town across the United Kingdom and Ireland as well as stores in China, Singapore, Spain, Malta, Cyprus, UAE, Belgium and the Netherlands. Holland & Barrett has over 140 years’ experience in helping customers choose the right products to help maintain optimum health. Holland & Barrett bring you over 1,000 high quality vitamins, minerals, health foods and other nutritional supplements.

About Lexmark

Lexmark creates innovative imaging solutions and technologies that help customers worldwide print, secure and manage information with ease, efficiency and unmatched value. Open the possibilities at www.lexmark.co.uk.

Lexmark, the Lexmark logo and Open the possibilities are trademarks of Lexmark International, Inc., registered in the U.S. and/or other countries. All other trademarks are the property of their respective owners.