In today’s tech driven world, working in or (better still) setting up a business is, to put it simply, cool. Being up and coming, or pioneering innovation-driven growth in a niche sector offers significant social currency.
A core advantage small organisations have over larger competitors is agility – the ability to be reactive and make decisions quickly, which fosters innovation. A small corporate structure makes business change simple and flexible – key to success in what has been described as the ‘fastest moving commercial environment in history.’
In this environment, simply having the latest technology is no longer a competitive advantage for a small or mid-size business (SMB), but is essential to remaining on par with rivals. Similarly, complexity is seen as a disadvantage, and the consumerisation of IT (that started in some sectors as far back as 10 years ago) is evidence of the need for simplicity.
Today’s SMB IT buyer wants to purchase devices that are easy to select, install and use. Lexmark unveiled its GO Line series products with that in mind. GO Line devices are tailor-made for small businesses and built for the channel to enable increased product availability and profitability.
The Lexmark GO Line series offers SMB customers a clear and easy path to finding the best products for their specific business needs, environment and budget. Designed to be quick and easy to select, place and configure, they come with a full range of features that enable customers to maximise productivity and simplify device management. And with enterprise-class security features, SMBs can be assured their device is protected by Lexmark full-spectrum security, regardless of its size or price.
We know just how important it is for SMBs to gain every bit of internal efficiency, so the latest devices in the GO Line series—two new colour single-function printers, the C3224dw and C3326dw; three new colour multi-function devices (MFPs), the MC3224dwe, MC3224adwe and MC3326adwe; and a new monochrome MFP, the MB2236adwe—are all designed help customers maximise productivity and simplify device management.
Printers remain a critical business tool for the SMB. The Lexmark GO Line series is designed to help SMB users maximise efficiency so they can focus on innovation and growth.
For more information about Lexmark’s new GO Line series SMB offering, click here.