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Track shopper movement to improve layout and staffing
Align labor with real-time traffic to stay ahead of demand
Cut queues before they grow with proactive alerts
Spot crowding early to reduce safety risks and improve flow
See how your store really moves
Knowing how people move — from the parking lot to the checkout — helps you run a smoother, more efficient store. And when you can see what’s happening in real time, you can make better decisions.
| Challenge | How Lexmark Helps | What that means for you |
| Hard to understand shopper movement and dwell zones | AI-driven analytics and a centralized dashboard | Make data-driven decisions and maximize every square foot |
| Staffing doesn’t match customer activity | Real-time traffic monitoring and store coverage insights | Align labor with demand to reduce waste and enhance operational workflow |
| Queues go unnoticed until it’s too late | Queue alerts and wait time visibility | Prevent long lines and improve conversion |
| Safety risks and congestion go unaddressed | Voice-accessible safety insights via Optra Edge | Act faster to reduce incident rates and simplify store operations |
Make store flow easier to manage
Running a store is hard enough — you shouldn’t have to guess what’s going on.
With tools like Ask Optra Anything, you get instant answers based on real-time data — by voice or text.
That means faster decisions, fewer surprises and smoother operations.
Catch slowdowns before they cost you
When you rely on people to spot problems, it’s easy to miss things.
Lexmark gives you a clear, consistent view of what’s happening — across every store, every day.
What’s the cost of poor store flow?
If your store is running into these kinds of issues, your layout might be quietly costing you sales. A confusing or inefficient store flow doesn’t just annoy customers — it can seriously affect your business.
| ● | Customers can’t find what they’re looking for and end up walking out. |
| ● | Aisles feel cramped or cluttered, making it uncomfortable to browse. |
| ● | Without clear signs or direction, shoppers get lost or skip over key areas. |
| ● | Long or awkward checkout lines lead to frustration and abandoned carts. |
| ● | Products aren’t placed where they catch attention, so impulse buys drop. |
| ● | A frustrating experience means fewer purchases — or none. |
| ● | If items are hard to find, customers simply buy less. |
| ● | A bad in-store visit can lead to negative reviews and fewer return visits. |
| ● | Staff struggle to restock efficiently because of layout. |
| ● | Employees spend extra time helping customers find their way around. |
| ● | Blind spots and cluttered corners make it easier for theft to happen. |
| ● | Crowded or awkward spaces can lead to safety issues. |
| ● | You might need more staff just to make up for layout problems. |
| ● | Fixing layout issues later can be more expensive than addressing them early. |
| ● | Promotions don’t perform well if customers can’t find the featured items. |
The bottom line: If your store isn’t easy to shop, it’s easy to lose sales.
Don’t let crowding cost your stores sales
When your store runs smoothly, everything else falls into place.
Lexmark Connected Retail helps you:
- Make navigation easier for shoppers
- Reduce wait times and surprises for staff
- Improve operational flow and performance for the store
