Discover how the Lexmark Engagement Automation Platform (LEAP) helps stores turn social media buzz into real sales. With localized, targeted ads — either initiated by the store or triggered based on item management — LEAP empowers local teams to connect with nearby shoppers while staying in sync with brand messaging.
Turn social followers into loyal customers with the right message, at the right time
Watch LEAP in action
Boost promotional success by keeping signs fresh and current
Save time on retail signage by reducing printing and manual placement
Improve accuracy by syncing in-store and online campaigns
Overcoming retail marketing obstacles
As a retailer, you have promotions to post, price changes to make, and customers to serve — both in-store and online. But your associates are juggling multiple tools, repeating tasks, and trying to ensure consistency across all customer touchpoints. There’s a better way.
| Retail challenge | How Lexmark helps |
|---|---|
| Manually creating and deploying content for print and digital signs, tags, and social media across multiple platforms and locations | Automate the creation and publishing of all customer-facing content with a single solution |
| Inconsistent messaging between online promos and in-store signage | Sync local social campaigns, digital signs, and printed store signs so customers see consistent retail messaging |
| Missed or delayed promo updates | Pre-scheduled and last-minute content lands on your in-store printer and in-store displays in seconds |
| Limited visibility into what’s posted and where | Access real-time views, reports and analytics to track accuracy and effectiveness |
| Staff overwhelmed with repetitive tasks | Free up associates to focus on customers with corporate automation and Lexmark mobile tools |
| Errors from manual promotion and price inputs | Eliminate errors using intelligent templates combined with deep system integration |
Success story
Thanks to Lexmark Connected Retail Solutions, there is not one Angling Direct objective we haven't achieved. From the support to the service and just the ability to get things done — it's been amazing. I trust that when someone says they're going to do something, it's actually done, most times ahead of the day they tell me.
Hugh Carter
Head of retail operations and continuous improvement
Angling Direct
The best thing about Lexmark Publishing Platform for Retail is the functionality: it is dead easy and simple for the people in Angling Direct stores to use. It is reliable, quick, and responsive.
Craig Jones
Chief operating officer
Angling Direct
Simplify promotional execution and signage management
Let’s be honest — retail promotions are a lot to manage. Here’s how smart automation solutions make your operations smoother.
| Without automation | With automation |
| Manual sign edits for each store location | Auto-localized content with region-specific rules |
| Hard to scale sign reach, risking consistency | Roll out campaigns to one or many stores at once |
| Delayed reaction to competitor actions or other market conditions | Create and print immediate promotions from corporate |
| Time-consuming spreadsheets and paperwork | Real-time dashboards with campaign summaries |
| Unable to track signage engagement or analyze visibility, leading to poor signage placement | Vision AI analyzes engagement, dwell time, and visibility to improve signage placement |
Publish price changes faster — and keep every store on the same page
Align your signs quickly — from storefront to shelf edge — in minutes. Promote your marketing strategy, simplify workflows for users, and reduce the burden on employees with our complete signage solution.
See how it works
Take control of your content with connected retail solutions
Lexmark Engagement Automation Platform (LEAP)
At Angling Direct, we use LEAP to help our managers who are not naturally social. The platform lets us quickly scan products, enabling the store to share them with followers and efficiently manage the product range. This process helps us clear space for new products, which is absolutely fantastic. It's been working really, really well.
- Target local customers with geo-targeted digital ads and promotions
- Minimize excess inventory by strategically discounting overstock
- Deepen customer relationships by analyzing and responding to buying habits in real time
Lexmark Retail Publishing Solution
Lexmark’s retail publishing solution transformed our approach. We can now respond to competitors' promotions within an hour, ensuring every store has the latest information. Previously, we had to print and mail updates centrally, which took up to three days. By then, the initiative was lost.
- Lift sales with impactful, consistent and accurate signs from storefront to shelf edge
- Print centrally or in stores with a single system reduce the manual burden on store associates
- Reduce costs and minimize signage waste by deploying sales from anywhere with on-premises or cloud services
Lexmark Connected Retail gives you the solutions to align every store promotion — from geo-targeted social posts to dynamic in-store displays — in a single, seamless system. LEAP and Lexmark Publishing Platform for Retail make it easy to keep messaging consistent, campaigns up-to- date, and stores running efficiently.
The result? Less admin work, more time to create customer connections.
Frequently Asked Questions
Q: What is Lexmark Connected Retail?
A: Lexmark Connected Retail is a suite of automation solutions (LEAP, Lexmark Publishing Platform for Retail, and Vision AI for Retail) designed to streamline retail marketing and signage. It integrates digital and print content creation, campaign management, and real-time analytics to ensure consistent messaging across all customer touchpoints — from social media to shelf edge.
Q: How does the Lexmark Engagement Automation Platform (LEAP) help retailers?
A: The Lexmark Engagement Automation Platform (LEAP) helps retailers turn social media engagement into sales by enabling localized, targeted promotions. It allows stores to initiate or automate campaigns based on inventory and customer behavior, ensuring brand consistency while connecting with local shoppers.
Q: What are the benefits of using Lexmark Publishing Platform for Retail?
A: Lexmark Publishing Platform for Retail enables fast, accurate, and scalable signage creation. It allows retailers to:
- Print centrally or in-store
- Respond to market changes instantly
- Reduce signage waste
- Maintain consistent messaging
Q: How can retail automation solutions improve my store operations?
A: By automating content creation and distribution, these solutions:
- Eliminate manual errors
- Reduce repetitive tasks
- Speed up promotional execution
- Provide real-time visibility and analytics
- Free up staff to focus on customer service
Q: How does the automation process work?
A: Once a promotion is activated, the system automatically generates and distributes content — including print signs, digital displays, and social media posts — tailored to each store’s pricing and inventory. Updates can be scheduled or deployed instantly.
Q: What types of content can be automated?
A: Retailers can automate online and in-store content, including:
Printed signs and shelf tags
- Digital signage
- Social media content
- Promotional campaigns
- Price updates
Q: How does geo-targeting work with the Lexmark Engagement Automation Platform (LEAP)?
A: The Lexmark Engagement Automation Platform (LEAP) uses geo-targeting to deliver localized digital ads and promotions based on store location and customer proximity. This helps drive foot traffic and increase relevance for local shoppers.
Q: Is there a way to monitor the performance of my campaigns?
A: Yes. Lexmark Connected Retail Solutions provide real-time dashboards, reports, and analytics on signage engagement, dwell time, and placement effectiveness.
Q: How does Lexmark Connected Retail Solutions help with staff efficiency?
A: By automating repetitive tasks and reducing manual input, Lexmark Connected Retail Solutions empowers store associates to focus more on customer service.
Q: Is Lexmark Connected Retail scalable for large retail chains?
A: Absolutely. Lexmark’s retail solutions are designed to scale across multiple locations, enabling centralized control with localized execution for consistent branding and efficient operations.
Q: What are the common challenges retailers face that these solutions address?
A: Lexmark Connected Retail helps retailers address:
- Inconsistent messaging across channels
- Manual errors in pricing and promotions
- Delayed campaign rollouts
- Limited visibility into signage performance
- Staff overwhelmed with repetitive tasks
