Analyst Insight

Leverage your connected products’ data for future success, reports Forrester

Secure your future competitive edge – embrace a connected products strategy today

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Report Summary

In February 2024, Forrester, a leading global research and advisory firm, was commissioned by Lexmark to explore the advantages and challenges associated with connected products.  

The study surveyed US-based manufacturers who either already have connected products or plan to introduce them within the next 12 months. The findings were revealing:

  • Implement a connected-products management platform to significantly enhance customer experience, drive revenue and foster innovation.
  • Collaborate with a trusted vendor to help differentiate your core offerings while outsourcing wisely
  • Choose vendors that provide an end-to-end solution and help in implementing transformation strategies.

86% [of companies surveyed] said adopting a connected products strategy will enable their company to gain a competitive advantage in the future.

Forrester Report

1Forrester Opportunity Snapshot: A Custom Study Commissioned by Lexmark | March 2024

About Forrester Consulting 

Forrester provides independent and objective research-based consulting to help leaders deliver key outcomes. Fueled by our customer-obsessed research, Forrester’s seasoned consultants partner with leaders to execute their specific priorities using a unique engagement model that ensures lasting impact. 

For more information, visit forrester.com/consulting. © Forrester Research, Inc. All rights reserved. Unauthorized reproduction is strictly prohibited. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change. Forrester®, Technographics®, Forrester Wave, and Total Economic Impact are trademarks of Forrester Research, Inc. All other trademarks are the property of their respective companies. [E-59045]

Forrester Report

Forrester’s report stresses the importance of using data collected from connected products for sustained success.

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