You’re not just selling a product — you’re selling performance. But once your devices leave the warehouse, visibility drops — and that’s a problem. For your customers. For your bottom line.
That’s why we partnered with Microsoft to explore how connected products are helping companies eliminate surprises, keep customers happy, and unlock new revenue long after the sale.
Curious about how others are doing it? Watch the webinar to learn how companies are turning operations into growth engines.
Did you know? According to Forrester, companies that apply IoT data effectively “shift to an ‘as-a-service’ model and drive more value out of [their] connected products.” |
Selling devices used to be a one-time business. Now, connected products let you go beyond hardware.
Take DEXIS, a leader in dental imaging. By deploying IoT analytics, they cut downtime and launched a premium proactive maintenance service backed by Lexmark’s predictive alerts— creating a brand-new revenue stream on top of their hardware sales.
With live data, you can offer:
- Premium uptime contracts
- Performance-based pricing
- Pay-per-use subscriptions
- Personalized in-store experiences
One retailer used device data to greet customers as soon as they entered — driving tens of millions in added revenue.
Predict problems before they happen
One of the biggest wins? Fewer breakdowns. Predictive services use IoT and AI to flag problems before they happen.
DEXIS monitored imaging devices by sending temperature and usage data to the cloud. Machine learning models spotted when a part was straining, and the system warned service teams automatically.
The results?
- 50% drop in unplanned downtime
- 30% fewer emergency service calls
- 30% faster support calls
Speed up results — no multi-year project required
Modern platforms like Lexmark Optra Edge are plug and play. Lexmark Optra IoT is 70% templated and 30% customized, so you can move fast and stay flexible.
A typical pilot looks like this:
- Install an edge gateway or cloud agent
- Connect a few devices
- Watch built-in dashboards go live
Within 90 days, you’ll be able to spot trends — such as which machines nearly missed their service schedule — and start acting.
Here’s what some of our customers have achieved:
| Company | Industry | Outcome | Technology Used |
| DEXIS | Medical devices | 6x ROI, downtime cut by 50%, and predictive alerts enabled a new maintenance service | Lexmark Optra IoT |
| Big Ass Fans | Industrial airflow | Zero heat-related incidents post-implementation, enhanced comfort and energy savings | Lexmark Optra Edge |
| Waste management company | Environmental services | Tracked 100,000+ vehicle movements daily | Vision AI and IoT sensors |
Evolve beyond just selling hardware
We didn’t just build a platform — we lived the transformation. From hardware to AI, we’ve walked the same path many companies are on today. If you're looking to modernize, monetize, or scale, our journey can help guide yours.
Here’s a look at how we did it:
| Decade | Achievements |
| 1990s | Built a reputation for reliable, high-performance printing hardware — trusted by 75% of Fortune 500 companies |
| 2000s | Added tech-driven solutions, like automated supplies fulfillment — reducing customer downtime by 40% |
| 2010s | Introduced predictive service models with sensor-enabled devices — cutting service costs by 30% |
| 2020s | Shifted to the cloud with Microsoft Azure, enabling real-time monitoring, analytics, and new business models |
It’s simple: Don’t simply sell products — offer solutions that continue to deliver value and visibility.
Checklist: Is it time to explore connected products?
If you’re nodding “yes” to a few of these, it might be time to take the next step:
- Equipment breaks down too often
- Energy or material costs keep rising
- We lack real-time visibility into operations
- Supply chain issues are slowing us down
- Too many manual processes
- We collect data but rarely use it
- Our current tools aren’t delivering enough value
- We want to catch issues before they become problems
- We’d like to test changes virtually before implementing them
- We’re looking to monetize our existing assets
- We want to grow without major headcount increases
- We’re exploring smarter tech like AI and IoT
If you answered yes to three or more, let’s talk.