WEBINAR

Turning Big Data into Action for Digital Transformation

Unlock the power of IoT and AI with strategies, tools, and real-world insights to turn complex data into measurable business outcomes.

September 2, 2025

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Lexmark and Databricks are pleased to offer you a unique opportunity to learn more about successfully managing and analyzing the massive amounts of data generated by connected devices in your organization. In the webinar Turning Big Data into Action for Digital Transformation, our expert panel explores innovative use cases emerging from large-scale IoT data, particularly in areas like low-carbon initiatives, cost reduction and customer experience enhancement. 

In this informative session, you will discover how Lexmark’s Optra platform simplifies bringing together device and business data to drive business outcomes across functions. The platform has pre-built data connectors including SAP and D365 that simplify ingesting data from connected (real-time/streaming) devices, non-connected devices and business systems.  It includes a proprietary “meta-data” ingestion and refinement capability that is purpose-built to support the processing, cleansing, and transforming data into an organized Lakehouse.  You will also gain a greater understanding of the importance of a strong data foundation—enabled by Lakehouse architecture and tools like Databricks’ Unity Catalog—to manage complex, high-frequency data and support advanced analytics and AI.

Here is a sneak peek of some of the topics covered in the webinar:

  • Fern Halper of TDWI shares insightful industry research regarding the types of data that companies are collecting and how they hope to use the data to drive business outcomes, 
  • Shiv Trisal from Databricks discusses some of the challenges from the massive influx of IoT data, and Databricks’ approach to helping customers harness and govern the data, and 
  • Sudhir Mehta from Lexmark reviews a case study of Lexmark’s approach to leveraging IoT data to drive real business results, and how Lexmark has productized our Optra Platform to help other manufacturers of smart connected products to achieve similar success. 
  • Alice Bowen from Lexmark addresses the importance of data governance, emphasizing how proper lineage, quality, and control of data are essential to support operational efficiency and scalable AI use cases.

 

Watch the webinar

 

Webinar panel

Fern Halper
TDWI
Vice President & Senior Director of Advanced Analytics

Shiv Trisal
Databricks
Global Industry Leader for Manufacturing

Sudhir Mehta
Lexmark
Global Vice President, Optra Solutions

Alice Bowen
Lexmark
Senior Portfolio Manager. Connected Products 

Organizations are looking to extract real insights from data to drive business outcomes whether it’s addressing financial objectives, accelerating product innovation, or enhancing customer experience on an ongoing basis.

Sudhir Mehta
Global Vice President, Optra Solutions
Lexmark