The Challenge
Angling Direct’s original pricing system relied on printed stickers that offered little value to customers. Promotions were time-consuming to set up, and store teams had to manually print and place tickets — often with no way to confirm if they reached the right products.
The company needed a more dynamic, reliable solution to reduce manual tasks, improve promotional agility, and enhance the in-store experience.
The Solution
To modernize their retail operations, Angling Direct implemented a suite of Lexmark solutions, including the Publishing Platform for Retail, LEAP (Lexmark Engagement Automation Platform), and Vision AI for Retail.
Together, these tools enabled:
- Professional, flexible price tickets with clear pricing, promotions, product features, and financing options
- Centralized control, allowing promotions to be created and deployed across all stores in under an hour
- Digital integration, enabling staff to scan products and instantly generate polished, on-brand promotional materials
- Camera-based analytics to track foot traffic, monitor customer engagement, and help deter theft
With Lexmark’s solutions in place, Angling Direct saw measurable improvements in both efficiency and customer experience:
- Promotional setup time dropped from two weeks to just two minutes
- Conversion rates increased from 26% to 44%
- Sales doubled during early trials of the new platform
- Customer engagement improved, thanks to real-time insights into staff interactions and store traffic
The ability to act quickly — whether launching a flash promotion or adjusting pricing — gave Angling Direct a clear edge in a competitive market.
