Challenge
Vibenomics, a location-based Audio Out-of-Home advertising company, faced several challenges in delivering dynamic and engaging in-store audio experiences. Initially, they deployed services to retailers using consumer-grade tablets connected to the retailer’s network. This platform was complex, unreliable, not customizable and took hours to install. The technology often failed, adding unnecessary strain on server resources.
Additionally, managing these mobile devices across the country proved to be a significant barrier to Vibenomics' mission of helping brands engage with their customers. Consumer-grade tablets posed physical and data security problems and required frequent updates to run applications properly. If an update was missed, Vibenomics team members had to spend valuable time digging through device logs to find and manually implement the failed update.
Solution
Vibenomics discovered Lexmark Optra IoT Solutions, which provided a user-friendly interface that made it easy to deploy and manage their applications and devices remotely. Lexmark Optra solutions optimized operational efficiency by streamlining device management with real-time communication.
Using Optra IoT technology, tailored to meet the specific business needs of Vibenomics, Lexmark delivered a branded device formatted for retail use and loaded with a management portal designed to help them monitor and manage these devices remotely and securely. This consolidated portal allowed the Network Operations team to visualize a device’s connectivity, push updates, track devices per customer on a map and view reported issues.
Result
With Lexmark Optra IoT Solutions, Vibenomics experienced significant improvements in content delivery and customer engagement. The real-time insights allowed for better decision-making and more efficient operations.
Vibenomics was able to save the cost of deploying personnel onsite or looking through device logs, thereby enhancing their ability to serve their clients effectively. The partnership with Lexmark enabled Vibenomics to provide the right background music and increase their revenue by enriching the shopper experience through targeted advertisements, mood-setting background music and timely store announcements.
