Challenge
Just a few years ago, Vibenomics operated in 6,000 locations. After merging with Mood Media, they needed to scale to tens of thousands of locations globally. Their existing infrastructure — built on consumer-grade devices — lacked the remote management capabilities and reliability needed for enterprise-level deployment.
The risk of device failure, software issues, and slow rollout times threatened their ability to meet advertiser expectations and maintain uptime across their network.
Solution
To meet growing demand and deliver consistent value to their customers, Vibenomics partnered with Lexmark and adopted the Optra Edge platform to power their in-store media network.
This solution enabled them to:
- Ensure reliability with enterprise-grade devices and remote management
- Speed up deployments, reducing setup time to just 15 minutes per location
- Minimize downtime, with the ability to remotely recover and update devices
- Stay focused on their core business — delivering impactful, customer-facing audio advertising
Result
With Lexmark Optra Edge, Vibenomics scaled to over 20,000 locations — confidently and efficiently. Their upgraded infrastructure ensures 24/7 uptime and seamless content delivery, giving advertisers the confidence that their campaigns will run reliably, exactly when and where they should.
For Vibenomics, that means fewer technical headaches and more time to focus on what matters most: helping brands reach shoppers with timely, impactful messages that drive results.
