What is the Lexmark Engagement Automation Platform?

LEAP simplifies the automation of personalized promotions aimed at boosting foot traffic to local stores, whether it's a sale centered on inventory, a product launch or a special event. 

Easily schedule geo-targeted sale ads from the sales floor and corporate office, considering specific conditions at each store. Connect with customers through your loyalty program app and various social media platforms such as Facebook and Instagram. 

LEAP offers advanced analytics and reporting capabilities, enabling you to collect valuable insights necessary for measuring success and making informed, data-driven decisions.

With LEAP, you can:

  • Target your local customers with hyper-localized digital promotions
  • Minimize excess inventory by strategically discounting overstock
  • Customize your marketing approach with individualized offers
  • Deepen customer relationships by analyzing and responding to buying habit
a person buying vegetable in a grocery store

%

82

Revamp your digital ad strategy by joining the 82% of companies currently investing in social media marketing.

%

68

Drive engagement through digital ads, reaching the estimated 68% of customers who follow brands on social media for the purpose of staying informed about our products and services.

Billion pounds

43

Reduce excess stock and minimize waste, considering that around 43 billion pounds of the available food supply goes uneaten annually at the retail level.