Throughout her career, Patricia Bardin has specialized in integrated marketing for small businesses (SMBs) in the U.S. Her range of work includes omnichannel retail, hospitality (restaurants and resorts), helping national retailers and new or already-established SMB owners with store launches and advertising.
To kick off her career in digital marketing, Patricia started her own small business, DressVault.com, a then-first-of-its-kind peer-to-peer dress borrowing and lending e-commerce network. The platform received recognition from Virgin Mobile, the TLC channel and the esteemed British newspaper, The New Statesman.
Her innovative approach predated RentTheRunway.com, and Patricia views her endeavor as having not gone to waste: "Timing is everything. I was a little too early with DressVault.com, but the experience prepared me for the next step in my career. You never regret investing time as an entrepreneur."
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