9. Increase professionalism and trust with printed certificates.
"My company specializes in medical emergency certifications online, such as basic life support (BLS). As part of our service, having several printers at our office in Utah is critical for printing hard copy certifications for our customers. I used to have a partnership with a local printing company to handle this for us, but as we grew, this became costly, so I invested in several printers for our office. Although a significant investment was required, we became more efficient and saved a lot of money over time.
Our printers have helped lower our operating costs and provide a critical service to our customer base. Early on, as we were doing our customer research, we discovered that even in a digital world, online medical certifications inspired some hesitancy.
Having the ability to print hard copy certifications for our customers in addition to their digital copies has allowed us to achieve a high level of professionalism."