Stop making your business printer an afterthought

Situation

• 8 in 10 small businesses around the world rely on printers to perform daily operations
• For Small Business, Print Is Anything But Dead

PC LOAD LETTER: 
When printers fail, businesses are forced to fill the gaps with reactive purchases

Many SMBs hastily purchase consumer-grade printers and overwork them, instead of buying the business printer they really need

50% of businesses say they cannot operate without a printer

• Law 240 PAGES per day
• Auto 238 PAGES per day
• Healthcare 178 PAGES per day
• Accounting 35.5 PAGES per day
• Finance 20.2 PAGES per day

Printed paper encourages 

• Longer attention span
• Stronger working memory

29 of 33 laboratory studies found readers learn more from paper than from screens

Don’t underestimate the power of The Printed Word

Problem

• 53% of people own printers that break once a month or more
• Less than 50% of all toner cartridges are reused
• Globally, 52% of small business owners wish companies who sell printers better understood the challenges they face
•  More than half of all internet-connected printers are unsecured
• In 2021, attacks on 'Internet of Things' (IoT) devices more than doubled
• An unsecured printer can leave your entire network vulnerable
• Globally, 69% of small business owners find it difficult to source reliable office supplies—including printers

Small Businesses Are Left to Determine: Ink or Laser?

Black ink 

• Printer ink* $12,000+
•  Insulin* $9,400+
• Cover Girl Nail Polish* $900+

*per gallon

Color ink

• Most printers use 20-50% OF EACH INK CARTRIDGE for cleaning and maintenance
• Many printers will not print in black ink if color cartridges are low

Laser toner

• Lower costs per page
• Printer Ink $0.075Laser Toner $0.05
• Prints 2-3X faster and doesn’t smudge
• Doesn’t dry up or expire
• 49% of small business owners say they need their printers to be all-in-one technology partners that perform tasks other than just printing
• Modern business owners are looking to replace dated legacy printers with solutions of the future

Make An Informed Decision

Solution

• For the best warranty, shipping and support shop direct from manufacturer’s website
• Choose a laser printer for business
• Big business features in a compact size move it on your own as your business grows
• Option to password protect+ enter passwords on the device
• Automatic reboot when security issue detected
• Multiple employees can use one device
• This creates your own office ‘printer network’. Your small business becomes a ‘smart office’
• Access to cloud services
• Automatic 2-sided printing
• Cartridge recycling program
• Ensure secure compliance etherFAX® option for health and financial information
• Continues to print in black even when color toner is empty

Sources
rankred.com/most-expensive-liquidsopens in a new tab
threatpost.com/iot-attacks-doubling/169224opens in a new tab
gadgetreview.com/how-long-should-printers-lastopens in a new tab
tonerbuzz.com/blog/which-industries-print-the-mostopens in a new tab
techengage.com/is-printing-bad-for-the-environmentopens in a new tab
quill.com/ink-vs-toner-whats-the-difference/cbi/113.cshtmlopens in a new tab
business.com/articles/business-community-tech-adoption-surveyopens in a new tab
consumerreports.org/printers/the-high-cost-of-wasted-printer-inkopens in a new tab
statista.com/statistics/1089445/global-writing-and-printing-paper-demandopens in a new tab
blackenterprise.com/hp-reports-on-the-current-state-of-small-business-2019opens in a new tab
hechingerreport.org/evidence-increases-for-reading-on-paper-instead-of-screensopens in a new tab
tonerbuzz.com/blog/printing-costs-how-to-accurately-calculate-your-printing-cost-per-pageopens in a new tab
scientificamerican.com/article/the-reading-brain-in-the-digital-age-why-paper-still-beats-screensopens in a new tab
cincinnatiprinterrepair.com/press/19-new-survey-shows-that-malfunctioning-printers-create-office-tensionopens in a new tab
cybernews.com/security/we-hacked-28000-unsecured-printers-to-raise-awareness-of-printer-security-issuesopens in a new tab