Miami, FL April 2018. Lexmark International, Inc., a global imaging solutions leader, recently held its Latin America Partner Summit, an annual strategy meeting with top resellers in the region, at the Ritz-Carlton Coconut Grove in Miami, FL. The event presented the company’s strategy for channel partners for the year with a strong focus on security, new tools for partners, as well as its 2018 Lexmark Connect Global Partner Program.
A total of 41 participants attended from across 10 countries—Argentina, Brazil, Chile, Costa Rica, Ecuador, Guatemala, Honduras, Mexico, Panama and Peru—with the objective of strengthening and reinforcing Lexmark initiatives and the company’s value proposition in the region.
"We are very pleased with the results achieved from this summit, as we have been able to take a collaborative, more in-depth look at Lexmark’s offerings and objectives for 2018 and gather valuable feedback from our top partners across the region,” said Carlota Jimenez, Channel Sales and Marketing Director for Lexmark Latin America.
Lexmark currently offers its 2018 Lexmark Connect Global Partner Program, through which it offers different tracks to greater success, tailored to the specific business model and customer base of Lexmark partners: a Business Solutions track, focused on offering value-added services; and a Volume track for resellers focused on selling in a transactional model.
Lexmark Connect provides training, tools and information to strengthen partner products, services and solutions offerings, as well as their marketing and sales capabilities. The program’s wide range of benefits include professional resources for demand generation, price differentiation and performance incentives, among others.
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