SMBs USE LEXMARK PRINTERS | Use Case Summary

Local retail sign printing: Above the Dirt garden shop

Local retail

Published: October 19, 2023
Last updated: November 15, 2023

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We love our printer! The difference in speed is alarming. It [Lexmark Color All-in-One 3-series (MC3326i)] is much faster. Whether you’re printing lots of black and white documents internally or signs and other marketing, this printer gets the job done so much more quickly. Plus, you won’t find yourself constantly changing toner cartridges.”

Paula Henson
Owner, Above the Dirt, Inc.

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Printing signs and planting with Paula Henson

VIDEO [MP4 02:23]

Explore how Paula, owner of Above the Dirt garden shop, uses compact laser printers to elevate her local signage. Get practical tips for saving time and money with a new retail sign printing process.

Colorful local retail sign printed on Lexmark GO line printer.

Meet Paula Henson, the visionary behind Above the Dirt, Inc., a vibrant garden shop in Louisville, KY. Paula's viral gardening hack has taken the gardening world by storm, featuring her waterproof signs printed with a trusty Lexmark printer and special adhesive, waterproof paper for signs.

Located in the J-town Historic Gaslight District, Above the Dirt invites you to rediscover the joy of gardening and playing in dirt. Whether you're a seasoned horticulturist or simply someone who finds solace in the soil, their mission is to bring nature's wonders into your home.


Lexmark Color All-in-One 3-series (MC3326i) printer in a local retail garden shop.

Top three features for Above the Dirt, Inc.:

Print waterproof signs

Print waterproof signs

Lexmark Scan-to-email

Scan-to-email

Lexmark Copy

Copy

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Yahoo! Media clip: See Paula, owner of Above the Dirt, acclaimed as a 'gardening expert' by Yahoo! News, featuring her simple plant repotting hack using adhesive, waterproof signs printed with her Lexmark printer.

Download sharable image


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Which Lexmark printer best suits your small business needs?

Need to print, scan, copy, fax and more?

GO with:

Lexmark CX331adwe

Part #: 40N9070

Lexmark CX331adwe

More color printing than black and white?

GO with:

Lexmark CS521dn

Part #: 42C0060

Lexmark CS521dn

Print mostly text but need all the features?

GO with:

Lexmark Black and White All-in-One 4-series (MB3442i)

Part #: 29S0355

Lexmark Black and White All-in-One 4-series (MB3442i)

Print more words than images?

GO with:

Lexmark Black and White Printer 4-series (B3442dw)

Part #: 29S0300

Lexmark Black and White Printer 4-series (B3442dw)

Why choose Lexmark printers for retail

For over three decades, Lexmark has stood as a trusted name in the world of printing, widely recognized as a global leader in print hardware, services, solutions and security by industry analysts. Our commitment to understanding the unique needs and challenges faced by small businesses has been instrumental in driving business growth across various industries, including retail.

Lexmark GO Line™ printers stand out as the best choice for retail shops seeking control of in-house sign printing. Our small- to medium-sized business (SMB) printers strike the perfect balance between affordability and performance, making them an ideal, budget-friendly solution for businesses of all sizes. With the user-friendly interface and easy setup, even individuals without technical expertise can quickly become proficient in sign printing, saving both time and valuable resources.

Renowned for their durability, Lexmark GO Line™ printers ensure retail shops can consistently deliver high-quality signage. Furthermore, their compact and sleek design is space-efficient, seamlessly fitting into retail environments. By choosing Lexmark GO Line™ printers, retail shops can regain control of sign printing, reduce outsourcing costs and keep a competitive edge by delivering professional in-house signage.

At Lexmark, we prioritize security, recognizing the need for retailers to protect sensitive customer information and business data — non-negotiable aspects of retail operations. Additionally, our printers offer scalability, enabling retail shops to meet growing demands without the need for frequent upgrades.

With Lexmark GO Line™ printers, retail businesses can work smarter, maintain a professional image, and stay competitive.


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