Why build in-house when you can accelerate with a partner? Developing solutions  internally often leads to stretched timelines, ballooning budgets, and integration headaches. Meanwhile, your customers expect smarter, connected experiences — yesterday, not months from now.

 

Customer stories: Lexmark Optra IoT

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Helping dentists stay focused on care

Discover how DEXIS uses Optra IoT to power predictive service and ensure dental practices run smoothly — so dentists can stay focused on what matters most: patient care.

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Offering smarter airflow to every Industry

See how Big Ass Fans scaled their connected solutions with Optra IoT, delivering better airflow, faster service, and smarter support across industries.

With Connected Products, you can see results in as little as 90 days, including:

%

80

of services tickets created automatically

%

30

Improvement in engineering efficiency 

%

25

increase in profitability via optimized utilization

%

40

contractural and/or recurring revenue

According to Forrester, 86% [of participants] said adopting a connected products strategy will enable their company to gain a competitive advantage in the future.

Find a better way to launch and grow IoT

Lexmark’s Connected Products Solution removes IoT complexity. With a proven platform and edge intelligence, you can deliver predictive services, unlock new revenue streams, and scale faster.

Key considerationsBuilding IoT in-housePartnering with an IoT expert
Development timeYears to develop and deployDeploy in as little as 90 days
InvestmentLarge upfront costsLower upfront costs using partner tools
MaintenanceOngoing updates and monitoringManaged by partner
ExpertiseHire and train specialistsImmediate access to expert knowledge
ScalabilityLimitedScales efficiently with expert support
Risk managementHigh due to new inventionReduced with proven practices

Ready to see where you stand on the predictive services journey?

Sign up for a quick Predictive Service Maturity Assessment to benchmark the potential of your data and uncover actionable next steps for your IoT strategy. 

Request more information

Cut deployment costs in half, fast-track your ROI

In-house IoT development requires scarce resources like data scientists and specialized developers. With Optra, this expertise is already built into the solution, saving time, money, and risk.

  • 90-day implementation period

  • Realize savings in the first year

  • Build a foundation for future initiatives and use cases

See what our IoT solution delivers

Onboard and manage your devices

Connect your devices to accelerate onboarding and management

Ingest and transform data from multiple sources

Transform and ingest data from multiple sources 

Turn data and insights into action

Use data and insights to drive action 

Visualize results and trends

Visualize results and trends with intuitive dashboards

FAQ

Q: What does “build vs. buy” mean in IoT? 
A: It’s the choice between creating a custom IoT solution in-house (“build”) or purchasing a ready-made solution from a partner (“buy”).

Q: Why build an IoT solution in-house? 
A: Building in-house lets you fully tailor the solution to your exact needs and gives you complete control over technology and data.

Q: What are the challenges of building in-house? 
A: It requires significant investment in hardware, software, and skilled staff. Development can take months or years, and ongoing maintenance, security, and compliance add complexity.

Q: What are the benefits of partnering with an IoT expert?
A: You get a proven solution that’s faster to deploy, with expert support for updates, security, and compliance. Solutions like the Optra Platform are 70% templated and 30% tailored to your unique needs, and designed to scale as your business grows.

Q: Which industries benefit most from IoT partnerships?
A: Manufacturing, healthcare, retail, and logistics all gain speed and reliability by partnering for IoT solutions.

Q: How do I decide whether to build or buy?
A: Consider your budget, timeline, available resources, scalability needs, and ability to manage security and compliance.

Q: What should I look for in an IoT partner? 
A: Choose partners with a strong track record, industry-standard compliance, scalable solutions, and seamless integration with your existing systems.