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Elgiganten roll out Lexmark’s retail signage solution across all stores in Denmark

Stockholm, SE - 18th May, 2020

Even during these challenging times for retail, the teams at Elkjøp and Lexmark have been working diligently to keep to the deadline set to roll out a new signage solution across all Elgiganten stores in Denmark.

Elkjøp selected Lexmark’s Publishing Platform for Retail to speed up the process of sign creation across all 400 stores covering six countries. 

Denmark is the first country to benefit from the solution that enables the auto creation of content and the printing of signs and labels to any laser printer, large format plotters for posters or small thermal printers.   

The Elgiganten stores will save considerable time over the previous process allowing store colleagues to spend more time with customers. Oddbjørn Erlimo Lønnas, Manager of IT Supporting Services at Elkjøp Nordic AS said 

“The Lexmark solution has proven to be easy to install and will enable store colleagues to quickly manage signs from the shop floor either at a work station or via hand held devices which will significantly speed up the process and allow colleagues to spend more time helping customers. The previous process meant stores spent many hours per week creating signs and then having wait at a PC for signs to render and print. The Lexmark solution is extremely fast and draws on the latest data available providing our customers with accurate and engaging information.”   

David Jenkins, Director of Sales – Retail Signage Solutions at Lexmark, said “our global retail team based across six countries have enjoyed working with the Elkjøp team and look forward to the next stages of the roll out into the rest of the Nordics.”

About Elkjøp Nordic AS 

Elkjøp, also known as Elgiganten and Gigantti outside Norway, is the largest consumer electronics retailer in the Nordic countries, with over 400 stores in 4 chains spread over six countries and over 10,000 employees. Elkjøp was founded by Trygve Fjetland on 16 March 1962. It was purchased in 1999 by Dixons Carphone. www.elgiganten.dk 

About Lexmark

Lexmark creates innovative imaging solutions and technologies that help customers worldwide print, secure and manage information with ease, efficiency and unmatched value. 

Lexmark and the Lexmark logo are trademarks of Lexmark International, Inc., registered in the U.S. and/or other countries. All other trademarks are the property of their respective owners. www.lexmark.com/retail