Authors - Lexmark’s the Spot

Mike Dattilo is a digital marketing expert with extensive experience in e-commerce marketing campaigns for small businesses. He currently serves as the director of digital marketing at Lexmark, where he has helped develop successful digital strategies for the past six years. Prior to this, Mike owned his own marketing agency where he worked with clients in various industries such as real estate, healthcare, non-profit and retail.

In his current role as director of software and industry marketing at Lexmark, Larry Early oversees the development and execution of marketing strategies that drive growth and accelerate the adoption of new software solutions. Drawing from nearly 30 years of experience, he is also passionate about helping small to medium-sized businesses succeed and believes that companies of all sizes can harness technology to reduce costs. 

Larry believes that "technology can be a powerful ally for SMBs since they are the backbone of our economy. By pairing the latest software with industry solutions, you can level the playing field with larger companies."

Brian Wallace is the founder and president of NowSourcing, a renowned content marketing agency that specializes in converting complex ideas into simple and engaging visuals. Brian also serves as a Google small business advisor, where he provides guidance and support to SMBs on how to successfully leverage digital marketing. His expertise in the field has also earned him a seat on the advisory board of the SXSW festival, where he helps shape the future of technology, business and culture.

He goes on to share, "I find many small businesses are using printers that were never intended for business purposes. I encourage small businesses to plan the printer they choose for their business, rather than rushing out to purchase whatever they find when their last rush-purchased printer breaks."

Bridget Weston is CEO of SCORE, the nation's largest network of volunteer, expert business mentors, which has helped 11 million entrepreneurs to start, grow or troubleshoot a business. Since 1964, SCORE has provided free mentoring and education to current and aspiring small business owners through its network of 10,000 volunteers.

"SCORE understands the difficulty that entrepreneurs face when launching or maintaining a small business. That's why, as the leading source of free and confidential mentoring for SMBs, SCORE provides guidance to those who need it," declared Bridget.

A respected thought leader in the small business landscape, Weston has served as a small business expert in congressional hearings and has been quoted in many media outlets, including CNN, MSNBC and Bloomberg Business. She earned her MBA from Temple University and a Bachelor of Science (B.S.) in economics from the Wharton School at the University of Pennsylvania.

Tari is passionate about making a positive impact on the environment and society. In her role as senior manager, she oversees Lexmark's quality, compliance and sustainability initiatives. With over two decades of experience, Tari and her organization play a pivotal role in developing strategies that focus on commitment to the environment and corporate social responsibility.  

She is also using her experience as owner of K North, LLC, a safe space for seniors to learn technology skills. As technology continues to play an important role in our daily lives, it's crucial to ensure that everyone has access to tools and knowledge necessary to navigate it effectively.  

When asked about her advice to SMBs, Tari has this to say: "Small businesses should prioritize sustainability and social responsibility. These values not only help the environment and the community but also enhance your brand and reputation. By taking small steps, you can make a meaningful impact and set yourself apart from the competition."