Every week, retail teams scramble to update signs, refresh campaigns, and correct errors. And despite their efforts:
- Signs and promos go out of date fast
- Teams lose time on repetitive updates
- It’s tough to see which promotions actually work
Cut the chaos of manual signs and inconsistent promos
Automate, analyze and improve every sign and offer
Lexmark’s Retail Publishing Solution automates your entire retail marketing process.
Compare retail marketing automation in action
| Without automation | With retail publishing solutions |
|---|---|
| Manual sign edits for each store | Auto-localized content with region-specific rules |
| Hard to scale sign reach | Roll out campaigns to one or many stores at once |
| Delayed reaction to competitors | Create and print immediate promotions |
| Time-consuming spreadsheets | Real-time dashboards with marketing insights |
| Unable to track engagement | Vision AI analyzes engagement and dwell time |
See measurable results from every campaign
When Retail Publishing, Vision AI, and LEAP work together, you get a complete view of what’s working and what needs to change.
- Higher conversion rates from promotions timed to peak demand
- Consistent messaging across shelves, digital displays, and social media
- Lower labor costs as store teams spend less time adjusting signs
Get inspired by what other retailers are doing
“Thanks to Lexmark Connected Retail Solutions, there isn’t one Angling Direct objective we haven’t achieved. From the support to the service and the ability to get things done — it’s been amazing.”
— Hugh Carter, Head of Retail Operations, Angling Direct
Read the full success story
FAQs about retail marketing automation
Q: What is retail marketing automation?
A: Retail marketing automation uses technology like Vision AI, dynamic signage, and integrated platforms to keep your promotions, signs, and campaigns up to date—across shelves, screens, and online.
Q: How does Vision AI make retail marketing smarter?
A: Vision AI provides actionable insights on sign impact, shopper attention, and sales, so you can adjust campaigns instantly.
Q: What can I automate with these solutions?
- Printed signs and shelf tags
- Digital signage
- Social media posts
- Promotional campaigns
- Price updates
Q: How do Lexmark’s Retail Publishing Solution and LEAP work with Vision AI?
A: The Retail Publishing Solution updates your signs and displays instantly at the right location, so shoppers always see the right message. LEAP uses promotional insights to create targeted social campaigns, loyalty promotions, and digital ads that attract nearby shoppers and increase store traffic.
Q: Can I track how my campaigns are performing?
A: Yes. You get dashboards, reports, and analytics on engagement, dwell time, and placement effectiveness — so you always know what’s working and where to improve.
Q: Is this scalable for large retail chains?
A: Absolutely. These solutions scale across multiple locations, with centralized control and localized execution—so you can manage everything from one place, no matter how many stores you have.
Q: What challenges does this solve for retailers?
- Inconsistent messaging
- Manual errors
- Delayed rollouts
- Limited visibility
Q: How does automation improve store operations?
A: Automation eliminates manual errors, speeds up execution, and gives you real-time visibility.